Tag: Content Frameworks
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I stopped guessing what to write and started eavesdropping instead
Most content calendars start with keyword research and capturing historical search volumes. Mine starts with listening to how people actually talk about their problems.
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LLMs have only made your website more important
Your website is still a practical, powerful tool for talking to your entire audience – both the humans and the robots.
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My favorite AI project is a 75-page document nobody ever reads
It’s the single biggest unlock that has made our AI-assisted work actually good instead of just okay.
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This article is done, not perfect
More and more I wanted something concrete, a process for determining “when is this done?” After hours of building variations and trying to account for every corner case, I admitted that SOPs for choosing “done” on every piece of content weren’t happening. Instead, I’ve moved toward a three-part framework: purpose, limitations, value.
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Two questions to ask for better content collaboration
To that end, I’ve been thinking a lot lately about empathy in content. Not in terms of your audience (that’s kind of a given, right?), but in terms of the people you encounter in the process of creating content.
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I’m rethinking what makes for good content
I’ve always based my understanding of content marketing on a fairly simplistic set of assumptions. But I’ve recently noticed that I’ve been making another implicit assumption, one that doesn’t quite hold up.