Category: Content Frameworks
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The Great Botoxification of Content (ft. the ARS Framework)
We’re living in the age of the great botoxification of content—everything nipped, tucked, and pulled to give you the illusion of perfection while remaining completely devoid of emotion. And that’s a big problem.
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Seeking: B2B content with range
Here’s the diagnosis hiding underneath most B2B content strategies: they default to the same two or three psychological jobs — inform me, guide me, advise me — and treat every other reason an audience might seek out content as someone else’s concern.
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This article is done, not perfect
More and more I wanted something concrete, a process for determining “when is this done?” After hours of building variations and trying to account for every corner case, I admitted that SOPs for choosing “done” on every piece of content weren’t happening. Instead, I’ve moved toward a three-part framework: purpose, limitations, value.