Category: Interviewing / SMEs
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For better content, throw away your question list and do this instead
In content marketing, like in journalism, getting the question right determines the fate of your final piece. That’s where the art comes in.
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Two questions to ask for better content collaboration
To that end, I’ve been thinking a lot lately about empathy in content. Not in terms of your audience (that’s kind of a given, right?), but in terms of the people you encounter in the process of creating content.