Category: Content Formats
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The case for scrappy videos
Adaptability is one of the most important survival skills in this industry, and you don’t have to suddenly become a capital-C Creator to make videos that matter.
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The “report” is the least important part of your research report
Original data is one of the best, most distributable assets in your content closet. And distribution outside of that one PDF is your best shot of putting it well within reach of the right people.
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What makes or breaks your B2B original research report often happens long before you start writing
Many marketers assume the success of a research report comes down to promotion, distribution, or budget. In reality, the reports that perform best are usually shaped by decisions made much earlier in the process.
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LLMs have only made your website more important
Your website is still a practical, powerful tool for talking to your entire audience – both the humans and the robots.
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I think we lost the plot about blogging
Blogs used to be a way to connect with people. Then, at some point, they transformed into a bait that was focused more about getting people onto your site than saying something interesting once they got there.