Tag: content theories
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Content marketing isn’t just for robots
If AEO content is at least partially about building for robots, and we can engineer AI to do that work, it’s time to focus on the rest of content marketing.
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A conversation about taste: What do we actually mean when we talk about “taste?”
I think perhaps the “so what” piece is the big question here. Like, what does it matter if humans have taste? Or if robots do or don’t?
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“I think we often underestimate the power in just telling people we tried really hard” and 3 other ideas I’m still thinking about
Four things I read online this month that I’m still thinking about
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Seeking: B2B content with range
Here’s the diagnosis hiding underneath most B2B content strategies: they default to the same two or three psychological jobs — inform me, guide me, advise me — and treat every other reason an audience might seek out content as someone else’s concern.
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Why everyone is talking about taste
Taste is a subset of judgment that’s inseparable from the person exercising it — a word for what’s at once skilled, and yet distinctly personal and human.
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What your content really needs is emotion
Nobody (external) cares about your content because nobody (internal) cares about your content. Your B2B content may be more interesting now, but still, it remains unmemorable because there is no real emotion behind it.
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“Storytelling” is crushing the content leader
The storyteller renaissance seems like a return to thoughtful, people-centered content against the backdrop of bottomless AI slop. I think it’s a Trojan horse that could open the floodgates to more random acts of content.
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What brainrot means for content marketing
The more I think about the cognitive context modern audiences encounter content within, the more I believe content marketing is set up to fail without a narrative strategy.
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I think we lost the plot about blogging
Blogs used to be a way to connect with people. Then, at some point, they transformed into a bait that was focused more about getting people onto your site than saying something interesting once they got there.