Tag: effort
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“I think we often underestimate the power in just telling people we tried really hard” and 3 other ideas I’m still thinking about
Four things I read online this month that I’m still thinking about
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What your content really needs is emotion
Nobody (external) cares about your content because nobody (internal) cares about your content. Your B2B content may be more interesting now, but still, it remains unmemorable because there is no real emotion behind it.
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This article is done, not perfect
More and more I wanted something concrete, a process for determining “when is this done?” After hours of building variations and trying to account for every corner case, I admitted that SOPs for choosing “done” on every piece of content weren’t happening. Instead, I’ve moved toward a three-part framework: purpose, limitations, value.