Tag: art
-
A conversation about taste: What do we actually mean when we talk about “taste?”
I think perhaps the “so what” piece is the big question here. Like, what does it matter if humans have taste? Or if robots do or don’t?
-
What we can learn from animators about scaling content
In animation, as with any creative discipline, your results are only as good as the system behind it. The same is true for content marketing.
-
“I think we often underestimate the power in just telling people we tried really hard” and 3 other ideas I’m still thinking about
Four things I read online this month that I’m still thinking about
-
Seeking: B2B content with range
Here’s the diagnosis hiding underneath most B2B content strategies: they default to the same two or three psychological jobs — inform me, guide me, advise me — and treat every other reason an audience might seek out content as someone else’s concern.
-
Why everyone is talking about taste
Taste is a subset of judgment that’s inseparable from the person exercising it — a word for what’s at once skilled, and yet distinctly personal and human.
-
What your content really needs is emotion
Nobody (external) cares about your content because nobody (internal) cares about your content. Your B2B content may be more interesting now, but still, it remains unmemorable because there is no real emotion behind it.