Tag: AI
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Most B2B research wouldn’t survive a peer review — and it’s costing us our credibility
Genuine research requires you to move beyond the brief, into your audience’s world. Nothing in the system rewards that move, at least for 90% of companies out there. But the 10% that prioritize this publish content that survives algorithmic changes and shapes perceptions for years to come.
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Content marketing isn’t just for robots
If AEO content is at least partially about building for robots, and we can engineer AI to do that work, it’s time to focus on the rest of content marketing.
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A conversation about taste: What do we actually mean when we talk about “taste?”
I think perhaps the “so what” piece is the big question here. Like, what does it matter if humans have taste? Or if robots do or don’t?
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I stopped guessing what to write and started eavesdropping instead
Most content calendars start with keyword research and capturing historical search volumes. Mine starts with listening to how people actually talk about their problems.
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“I think we often underestimate the power in just telling people we tried really hard” and 3 other ideas I’m still thinking about
Four things I read online this month that I’m still thinking about
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LLMs have only made your website more important
Your website is still a practical, powerful tool for talking to your entire audience – both the humans and the robots.
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My favorite AI project is a 75-page document nobody ever reads
It’s the single biggest unlock that has made our AI-assisted work actually good instead of just okay.
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Why everyone is talking about taste
Taste is a subset of judgment that’s inseparable from the person exercising it — a word for what’s at once skilled, and yet distinctly personal and human.