Every six months or so, I ask myself:
What would I love to see happen next in the content world?

And then I try to find a small way to make it possible.

This collective content blog is an example of creating something that I wished existed. The idea is to create a low-noise, high-signal one-stop-shop for learning from the best in content.

Why?

• I have been wanting to get back to the plot on blogging for awhile, and I’m pretty sure I’m not alone in that.

• I feel overwhelmed by content and at the same time, I struggle to discover new, good stuff, especially for work, and I KNOW I’m not alone in that. It’s been a recurring theme in my conversations with other content marketers lately.

• Content online is so fragmented right now. There’s no hub where I can go to read stuff and learn stuff. LinkedIn is cool but it’s a little too chaotic and ephemeral. I love email newsletters, but I already have far too many to keep up with. I have very very few websites or blogs I feel are worth reading regularly, though I wish that were different.

This space is a simple, collective blog focused on content marketing practice and theory, where you can learn from others in content about what they’re seeing work, trying, experimenting with, or learning.

Poke around to see what’s new or subscribe for new posts 2-3x weekly in your inbox!